Anylse products or site and improve the conversion rate

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When it comes to market intelligence, an eCommerce website’s conversion rate is considered one of the most coveted (and closely guarded), secrets out there. Obtaining a reasonable conversion rate requires optimizing your website or landing page in various ways in order to save costs, and ultimately, make your business more profitable.

Gaining insight into how you can drive more visitors to take action is crucial for your job. Yet, surprisingly, just over 30% of small businesses have a conversion rate optimization (CRO) strategy in place and this is where our agency comes in.

What is a conversion?

A conversion is considered the completion of a desired action taken by a visitor to your website. The desired action could be filling out an online form or purchasing a product. An eCommerce website’s conversion rate is the ratio of visitors that convert into customers, expressed as a percentage. For example, if you have a 5% eCommerce conversion rate, that means that five out of every one hundred people who visit your website actually convert into paying customers

How Does Conversion Rate Optimization Work?

In a nutshell, CRO is a process that – if continuously executed – gives you more bang for your buck, i.e., gets you better results for the same amount of effort and money that you’re already investing into selling your product or service through an online store.
If you have an eCommerce company and you are looking to improve conversion rates, for instance, you may want to optimize the average click-through rate of its target audience from seeing an ad on Google to clicking on the ad to buying the product. Than this is the right place to be.

Finding your sweet spot

If you have a website that allows visitors to buy products, our objective is to help them find the items they’re looking for, add them to their carts, and proceed to checkout. This is your macro (or end) goal, and optimizing your conversion rate essentially means finding that sweet spot that converts the maximum percent of prospects into paying customers. Those customers could also be returning/existing or new customers.

An ongoing effort

As the name implies, conversion rate optimization is a continued effort to improve the content, architecture, and structure of a website or landing page to deliver a smooth customer experience. This means our agency will help you find a balance between content, video, and images, among other mediums, by regularly testing alternative versions, as well as making sure your audience understands exactly how to convert.

Content is king, but data is the emperor

We shall make sure your content meets tried and tested practices for Search Engine Optimization (SEO) as another important consideration that will have a significant impact on your conversion rates. However, while CRO focuses on achieving higher conversions (at the bottom-of-the-funnel), SEO seeks to drive more organic, or top-of-the-funnel, traffic. Both heavyweight acronyms (SEO and CRO) will involve us using data-driven insights to improve your online performance – which is why your CRO strategy should also include SEO, and vice versa.

Better CRO means better ROI

In a perfect world, we would never have to change anything in our online stores: People would magically arrive, at 9:00 am sharp, with a clear decision to “close the deal” without shopping around and comparing your product to your competitors’ products. But as you are undoubtedly aware, potential shoppers are not that decisive, and a large chunk of money typically goes to optimizing those early stages of the eCommerce conversion funnel that come before an Action occurs – namely, Attention, Intertest, and Desire. But that’s not always the single best strategy for business growth, as small investments in customer acquisition efforts can have a great impact on your revenue.

Conversion optimization fosters continuous improvement

Implementing a CRO strategy increases collaboration across the team and facilitates a process of continual improvement. To increase your eCommerce conversion rate, we shall walk hand in hand to track and test various aspects of your eCommerce website (and your competitors’ eCommerce websites) we shall help you discover ways to increase conversion rates. This is a process that takes time. For your ecommerce website, a positive consequence of this is that it also helps gain a better understanding of the perceptions that customers have of your brand, products, or services, as well as the factors influencing their decision-making process.