Organizing the process of advertising creative

Step 1 - Briefing

We shall need a brief information about your company and the product or the service which has to be advertised and doing the SWOT analysis of the company and the the product.

Step 2 - Knowing the Objective

We shall help you Identify the objective or the purpose of advertising. i.e. what message is to be delivered to the audience.

Step 3 - Research

Our agency will help you identify the market behavior, knowing the competitors, what type of advertising they are using, what is the response of the consumers, availability of the resources needed in the process, etc.

Step 4 - Target Audience

Our agency will help you identify the target consumers most likely to buy the product. The target should be appropriately identified without any confusion. For e.g. if the product is a health drink for growing kids, then the target customers will be the parents who are going to buy it and not the kids who are going to drink it.

Step 5 - Media Selection

Now that we have identified the target audience, we shall help you select an appropriate media for advertising so that the customers who are to be informed about the product and are willing to buy are successfully reached.

Step 6 - Setting the Budget

Our agency shall work with you to make sure that the advertising budget has to be planned so that there is no short of funds or excess of funds during the process of advertising and also there are no losses to the company.

Step 7 - Designing and Creating the Ad

The design that is the outline of ad on papers is made by the copywriters of our agency, then the actual creation of ad is done with help of the art directors and the creative

Step 8 - Perfection

We shall re-examine the ad to make it perfect to enter the market.

Step 9 -Place and Time of Ad

The next step is to decide where and when the ad will be shown.

Step 10 - Execution

Finally the advertise is released with perfect creation, perfect placement and perfect timing in the market.

11. Step 11 - Performance

the last step is to judge the performance of the ad in terms of the response from the customers, whether they are satisfied with the ad and the product, did the ad reached all the targeted people, was the advertise capable enough to compete with the other players, etc. Every point is studied properly and changes are made, if any.