What Is Retargeting
Facebook retargeting ads are ads that allow you to reconnect with users who have already interacted with your brand in some way (on or off Facebook).
This includes users who have:
- Shared their email with you as leads or customers
- Followed your Facebook Page or interacted with it in some way
- Interacted with a Facebook Event
- Watched a certain amount of your on-platform videos (ad videos included)
- Interacted with your app
- Viewed certain pages of your site or taken certain actions on it
- Interacted with your Instagram Page in some way
How our agency will implement your facebook retargeting
We shall remind your visitors to finish their purchase
Many visitors will come to your website and, even though they might be interested in making a purchase, they will leave empty-handed. Sometimes they get disrupted, sometimes timing is bad, but most often it’s because we still prefer desktop shopping over mobile shopping
This is what we mean: For many websites, mobile phone users generate almost half of the traffic, though on average only 1 in 5 online shoppers’ actually complete transactions on smartphones.
That means that, while mobile shopping is growing, the percentage of users who buy something via their phones is still significantly lower when compared to computers.
In other words, we often find something we’re interested in while browsing through our phones, then leave to come back later when we’re at our computers. But then life happens, and unless we’re seriously highly motivated to purchase something, we never actually return.
So, within the first days, your Facebook retargeting ads should serve as reminders to finish the purchase.