Scale & Retarget Advertisement At Any Stage

What Is Retargeting

Facebook retargeting ads are ads that allow you to reconnect with users who have already interacted with your brand in some way (on or off Facebook).

This includes users who have:

  • Shared their email with you as leads or customers
  • Followed your Facebook Page or interacted with it in some way
  • Interacted with a Facebook Event
  • Watched a certain amount of your on-platform videos (ad videos included)
  • Interacted with your app
  • Viewed certain pages of your site or taken certain actions on it
  • Interacted with your Instagram Page in some way

DRIVE WEBSITE VISITS

Get relevant traffic to your website from people who are looking for your services or products

GET MORE PHONE CALLS

Increase the number customer calls you receive daily

INCREASE WEBSITE LEADS & SALES

Get more online conversions including form submits and checkout purchases

MEASURE YOUR SUCCESS

Track your entire Return On Investment.

How our agency will implement your facebook retargeting

We shall remind your visitors to finish their purchase

Many visitors will come to your website and, even though they might be interested in making a purchase, they will leave empty-handed. Sometimes they get disrupted, sometimes timing is bad, but most often it’s because we still prefer desktop shopping over mobile shopping

This is what we mean: For many websites, mobile phone users generate almost half of the traffic, though on average only 1 in 5 online shoppers’ actually complete transactions on smartphones.

That means that, while mobile shopping is growing, the percentage of users who buy something via their phones is still significantly lower when compared to computers.

In other words, we often find something we’re interested in while browsing through our phones, then leave to come back later when we’re at our computers. But then life happens, and unless we’re seriously highly motivated to purchase something, we never actually return.

So, within the first days, your Facebook retargeting ads should serve as reminders to finish the purchase.

STEP 1:REACH PEOPLE WHERE THEY’RE MOST LIKELY TO BUY

If agency realize that people tend to visit your website from their phones, yet never buy from their mobile devices, then we shall consider showing your retargeting ads on desktop only. This is how we shall find out which devices people use to visit your shop and complete their orders. We shall check your Google Analytics, then look under Audience-Mobile-Overview. We shall also Pay attention to your mobile rate, and how much of your total revenue mobile visitors, we shall recommend you to consider switching off your ads on mobile devices

STEP 2:CATCH ATTENTION & REMIND VISITORS OF THE PRODUCTS THEY WERE INTERESTED IN

One study found that people are more likely to interact with something familiar than something completely new. That means that in a crowd of unknown ads and other types of content, people’s attention is caught and automatically drawn to things they already recognize. That said, by showing ads with products visitors were previously interested in, we have a better chance of grabbing their attention. Facebook dynamic retargeting ads are a type of ad that automatically shows products people have previously viewed, which makes these ads especially relevant and efficient. To enables us to run your Facebook dynamic retargeting ads, we must first upload your product catalog.

STEP 2:CATCH ATTENTION & REMIND VISITORS OF THE PRODUCTS THEY WERE INTERESTED IN

One study found that people are more likely to interact with something familiar than something completely new. That means that in a crowd of unknown ads and other types of content, people’s attention is caught and automatically drawn to things they already recognize. That said, by showing ads with products visitors were previously interested in, we have a better chance of grabbing their attention. Facebook dynamic retargeting ads are a type of ad that automatically shows products people have previously viewed, which makes these ads especially relevant and efficient. To enables us to run your Facebook dynamic retargeting ads, we must first upload your product catalog.

The Benefits of Retargeting in Nutshell

Successful digital campaigns are all about visibility. Using a successful retargeting strategy you can really dominate your sector. The cost of retargeting ads is much cheaper than traditional PPC, and our most successful campaigns bear witness to its success.