During our many years in this industry we have mastered the Facebook Business Manager and Use the following tools to create successful campaigns for our clients
Any real Facebook marketer today will tell you the key to success with Facebook Advertising comes through the Facebook Pixel. The data collected from your website visitors is a priceless commodity when launching and managing successful Facebook campaigns. We use this data to create relevant ads that are hyper targeted to the correct audience at the correct time.
The Facebook Pixel use Custom Audiences to create highly targeted Facebook ads for specific products, occasions or events. For example let’s assume you own a hotel and your objective is to increase sales within the hotel. We would use the Pixel to find out how many people have visited that particular page and launch a Facebook ad with content solely focused on visiting the hotel. This laser focused approach offers significant value to the consumer and is a highly cost effective strategy.
The Facebook Pixel is continuously collecting valuable data and analyzing the demographics and behaviors of your website visitors. Not only are we able to retarget this traffic, The Facebook Pixel also uses this information to create similar Facebook audiences to your website traffic. This creates a completely new audience that has not previously interacted with your brand but are likely to be interested in your product offering.
Weekly Reporting and KPIS
All of our decisions are driven by proven data. We analyze the click through Rate, Relevancy Score, Cost per Impression, Frequency and ROAS on a daily basis to monitor the performance of your campaigns. This ensures that your advertising spend is being spent as cost effectively as possible. Our clients receive a weekly report with a breakdown of the key to understand how their campaigns are performing. Our consistent analysis ensures that we are only running profitable campaigns for clients.
We understand that your brand is important to you. That is why we send screenshots of our ad creative prior to sending content live to ensure you are satisfied with the copy and images/video. We have run 100s of different ad sets for multiple industries. Our experience has shown that running multiple ad creative is paramount to a successful campaign.
Split Testing and Campaign Management
The importance of split testing is crucial to running successful through Facebook advertising . The number of companies that do not test ad sets, copy, images and video is alarming. It is impossible to understand how well a campaign can perform without testing different ad creative and finding out which ones work and which ones to pause before over spending on an underperforming campaign. Split Testing and camping management is critical to the Facebookl Pixels Marketing process.
Daily Ad Optimization
By analyzing the KPIs of your campaign data we can make subtle changes that can impact your conversions significantly. Whether we are using a carousal ad, single image or video retargeting. We are constantly monitoring KPI data such as relevancy score and frequency to avoid ad fatigue. Companies are surprisingly poor at managing their data and understanding the significance of Facebook analytics on their ad performance.
Video is still the key of content Combining the Facebook Pixel data with video content creates a sophisticated sales funnel with an audience that has already interacted with your brand. Video is also significantly cheaper than using Facebook for clicks. We use video to generate new audiences which can then retarget based on percentage of video watched. Video retargeting is the most popular forms of Facebook Advertising for social media marketers.